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从外资品牌危机所想到的…… - [2007-06-20]
品牌延伸与厂商合作新趋势 - [2007-06-20]
品牌到底托谁管？ - [2007-06-20]
服务价值高于一切 最适合中国营销理念 - [2007-06-20]
进一步地细分职场Tweens为营销指明方向 - [2007-06-20]
清华经管学院王高：企业营销从顾客出发 - [2007-06-20]
终端品牌化建设 如何实效地展开？ - [2007-06-20]
终端营销策略之流通篇 - [2007-06-20]
海水与火焰之间 欧莱雅及其对手在中国 - [2007-06-20]
服务价值高于广告公关 适合中国营销理念 - [2007-06-20]
经销商如何从厂家手里接过促销活动设计权 - [2007-06-20]
高端市场和低端市场的营销战略 - [2007-06-20]
美的营销“劫点” 口水战无法聚集人气 - [2007-06-20]
佳欣狼性全员营销 解构对手拿不到台面花招 - [2007-06-20]
策略营销之三：区域经理经销商之道 - [2007-06-20]
策略营销之一：“创新思维” - [2007-06-20]
策略营销之二：厂家怎样控制经销商 - [2007-06-20]
策略营销之四：企业人才经营之道 - [2007-06-20]
品牌联姻的“家庭式管理” - [2007-06-20]
运用“营销切割” 兔子找到水草 - [2007-06-20]
精明营销者：融合消费者两个世界需要直觉 - [2007-06-20]
营销再造是中国企业第四项修炼 - [2007-06-20]
国外关于品牌创建理论的综述（一） - [2007-06-20]
铺向名牌的路有多远？ - [2007-06-20]
米勒VS百威：美国啤酒夏季营销战 - [2007-06-20]
为青啤营销作局：塑造顾客忠诚的三把利剑 - [2007-06-20]
颠覆式营销：像狼一样寻找市场空白点 - [2007-06-20]
特保阴影下中国纺织如何变换营销“花色” - [2007-06-20]
发现需求共性 挖掘新市场的金矿 - [2007-06-20]
三星VS摩托罗拉 低端、高端向左走还是向右 - [2007-06-20]
摩托罗拉和海尔营销本土化策略比较分析 - [2007-06-20]
服装企业如何由批发型向品牌型过渡？ - [2007-06-20]
打开“购买者黑箱”是营销的关键 - [2007-06-20]
使产品不断焕发青春 实现持续销售的6个技巧 - [2007-06-20]
联想VS戴尔 广告营销要打好“擦边球” - [2007-06-20]
改变眼光 在传统消费品行业发现新机会 - [2007-06-20]
营销之道：从客户角度考虑问题六种练习 - [2007-06-20]
置入式营销：登上娱乐快车 - [2007-06-20]
十问科特勒 西方经典营销理论异议者如是说 - [2007-06-20]
从量变到质变：对经营中的多元化进行整合 - [2007-06-20]
品牌联姻的“家庭式管理” - [2007-06-20]
怎样策划一个好产品？ - [2007-06-20]
网络发布会，如何从空战到陆战？ - [2007-06-20]
较量的就是营销 - [2007-06-20]
“限量版”营销模式并不明智 难发大财 - [2007-06-20]
汉堡王从零开始 本土化VS国际化营销战略 - [2007-06-20]
差异化策略失败 CDMA重布产品线低处掘金 - [2007-06-20]
饮料品牌运作的七大死亡陷阱 - [2007-06-20]
轰动业界的10大营销理念 - [2007-06-20]
“芙蓉教主”营销启示 你被深度撞击了吗 - [2007-06-20]
品牌传播要做到“先声夺人” - [2007-06-20]
化危为机——创造危机下的营销可能 - [2007-06-20]
让危机逆转——寻找突破重围的营销兵器 - [2007-06-20]
跨国消费品企业中国市场战略浅析 - [2007-06-20]
白沙“和牌”三部曲 - [2007-06-20]
分公司改制：换“汤”也换“药” - [2007-06-20]
寻找不同市场空白点 德克士专攻二线市场 - [2007-06-20]
营销胜经：沃尔顿的生意经 - [2007-06-20]
整合营销：让每个环节都为营销跳动 - [2007-06-20]
专家：整合营销时代“广而告之”已落伍 - [2007-06-20]
武广品牌营销分析 - [2007-06-20]
激活“老字号” - [2007-06-20]
主题促销是利剑 如何利用主题促销活动实施品牌战略 - [2007-06-20]
4+1秘诀 成就大品牌 - [2007-06-20]
家电连锁企业“下乡”六大忠谏 - [2007-06-20]
专家：整合营销时代“广而告之”已落伍 - [2007-06-20]
营销胜经：沃尔顿的生意经 - [2007-06-20]
不为生客罚熟客 目光只为忠实客户停留 - [2007-06-20]
概念营销将走向何方 - [2007-06-20]
“中国制造”缘何制造不出“世界品牌” - [2007-06-20]
本土服饰品牌成为奢侈品的市场机会 - [2007-06-20]
探索品牌崇拜的奥秘 - [2007-06-20]
数码营销对局 - [2007-06-20]
营销“无聊” 发掘消费者无聊的力量 - [2007-06-20]
IBM“i”的改变与被改变 从高端到低端 - [2007-06-20]
面对智者――菲利普·科特勒营销专业服务 - [2007-06-20]
直效营销中国生存法则 - [2007-06-20]
雅戈尔VS杉杉：同城“德比”领跑与追逐（下） - [2007-06-20]
为“绿色世纪保健品”营销把脉 - [2007-06-20]
客户满意度最大化并非企业目标 - [2007-06-20]
雅戈尔VS杉杉：同城“德比”领跑与追逐（上） - [2007-06-20]
破解两个小型企业的营销难题 - [2007-06-20]
打开“购买者黑箱”是营销关键 - [2007-06-20]
营销之道：你的广告为什么没效果？ - [2007-06-20]
供应商经销商整合价值链 国美和海尔的关系 - [2007-06-20]
营销策略：五个影响现代商业营销决策 - [2007-06-20]
注意力转移到次主流市场 中小企业需要创造 - [2007-06-20]
伦敦申奥幕后英雄佩恩 鹅绒手套里藏有铁拳 - [2007-06-20]
金光大道还是无底深渊？－－市场推广广告投放的进退与判断 - [2007-06-20]
新品入市的突围 - [2007-06-20]
新产品营销必须是以快致胜的营销 - [2007-06-20]
如何做公益事业的市场推广？ - [2007-06-20]
新品牌五招杀入市场 - [2007-06-20]
突围新品上市的困境 - [2007-06-20]
新产品如何“一战成名”，成功上市？ - [2007-06-20]
新品推广 成功之路并不远 - [2007-06-20]
新产品上市的三个重要细节 - [2007-06-20]
新产品成功推广的实战总结 - [2007-06-20]
家电企业谨防品牌授权“陷阱” - [2007-06-20]
中国家电不会赚钱 品牌逐渐集中和消亡 - [2007-06-20]
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